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Today, as New York Fashion Week moves toward top speed, the YSL street team is on street corners in NYC and Paris passing out limited edition tote bags, each housing a copy of the label's Fall/Winter 2009 Manifesto.
Last season's package (pictured above and below) included a fold-out poster and a heart-shaped YSL flash drive on a string.
The bags are not, you know, the highest quality, but don't look a gift horse in the mouth – they are functional for light travel, and the silk screened prints are always interesting.
The Spring/Summer lookbook featured Claudia Schiffer under the Hollywood sign, photographed by Inez van Lamsweerde and Vinoodh Matadin. Some of the images were die-cut peel-off stickers:
They really spare no expense, so it's no wonder the Manifestos are so sought-afte. If you find yourself in New York or Paris this afternoon, make it your mission to find one.
If, however, those cities seem a million miles away right about now, don't fret too hard – you really don't need more stuff, and you can preview the Manifesto here:
Check out the whole thing, as well as past Manifestos, at yslmanifesto.com.
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Saturday, September 12, 2009
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