Friday, July 16, 2010

Mental Picture

Images from the Prada Fall/Winter 2010 lookbook, with art direction and artwork/design by Alexander Reichert and Fausto Fantinuoli for OMA, and photography by Phil Meech.

Some of the illustrations remind me a bit of the great Graham Rounthwaite illustrations for Levi's in the late '90s (which deserve their own post).

Taken all together the lookbook has a nice mix of fantasy + reality = everyday life. It's not exactly my style, but I appreciate it.

More at and more OMA at

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