Tuesday, September 25, 2012

Dirty Clean


I'm really feeling Proenza Schouler's fall ad campaign (photographed by Alasdair McClellan and featuring model Meghan Collison – love her).

Somewhat unrelated, the ad for Proenza's new Madison Avenue store, which I also really like. The image and colors feel strangely reminiscent to me of the label's recent collections, and the way the concept is stripped down to a bold image and simple type makes me think of the way the brand has been steadily working towards a tighter, clearer identity:

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